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OUR PROGRAMME

PROGRESSION TO OUTCOME

"There is potential everywhere. And we believe, that with the right attitude
and exposure we all have the ability to realize our dreams!'
- Justin Gatlin

BORN... 2 BE ELITE

Born... 2 Be Elite is the brainchild of US and Global Olympic Legends: Justin Gatlin & Sharrieffa Barksdale in partnership with GOODSPORT and GLOBAL SPORTS MANAGEMENT & EVENTS GROUP.

OUR VISION

Our vision is to create a long-term programme that creates an international “speed” community with South Africa being identified as the initial focus area for the programme.

The aim is to develop:
- Communities
- Athletes
- Coaches
- Resources & Infrastructure

The long-term programme is aimed at cultivating grassroots sports programmes in community hubs - as well as developing an elite squad.

With the advent of the latest technology and high performance support from GSMEG, aligned with Justin Gatlin & Sharrieffa Barksdale's world class knowledge and proven delivery techniques the programme will utilize technology to transfer knowledge and skills to the coaches and athletes.

The Progression

01

Determine if you have what it takes

Open Invitation to 'try-out”.
02

3 DAY CAMP

Selection of top 40 athletes.
03

12 MONTH PROGRAMME

Invited coaches and athletes.
04

CREATE PATHWAYS

05

AMBASSADORS FOR THE FUTURE

The outcome

01

IDENTIFY

Raw talent.
02

EXPOSE AND INSPIRE

Quality training and leadership.
03

DEVELOP

Discipline, consistency and competence in coaches and athletes.
04

OPPORTUNITY

Education Bursary, Senior competition. Coach development.
05

INSPIRING AND EMPOWERING

The NEXT generation.

Launching simultaneously in Cape Town and Dubai

Dubai

A Vibrant and fast growing, ambitious Middle Eastern hub eager to develop its sporting prowess.

Cape Town

South Africa’s iconic city with an abundance of talent just waiting to be developed.

For more information on our Born... 2 Be Elite programme, get in touch with us today.

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